Listening to client’s stories when they come for outplacement support, I frequently find many of them get caught out by the notion that in the face of constant rejection, they can continue to doggedly apply for jobs by harnessing will power over emotion. When hope, energy and motivation to keep this up drops, they get annoyed with themselves and become increasingly self-critical. Not surprisingly their confidence takes a nosedive. The fact is that willpower rarely succeeds in trumping the things that go on in our imagination. This is because emotional memories are stronger and rejection is a strong emotion. If your imagination is pattern matching [consciously or unconsciously] with memories telling you how terrible everything is, you cannot simply bully yourself into thinking or feeling differently. Willpower alone will not protect you from the emotional pain and damage that unemployment and rejection can cause. What is needed is different to willpower, it is emotional resilience, the ability to understand what your needs are and how to use your own unique resources to these needs met even when dealing with difficult life challenges.